Canvas approached the beauty sector specifically targeting brands which had no history of working with intu’s media assets. Through engagement via bespoke presentations and proposals from Canvas, Elizabeth Arden’s Juicy Couture became the first beauty brand to make use of intu’s brand immersion opportunity combining experiential and Standout Media (large format wrapping of features like escalators, atrium panels, pillars and hanging banners).
This included a 3 dimensional hanging special in the Dome at intu Trafford Centre.
The campaign ran for nearly a month at intu Trafford Centre, intu Lakeside and intu Metrocentre.