Canvas worked with the Head of Development and the Corporate Partnerships team to devise a rights package to engage brands for partnership across the Barbican Centre.
The Barbican is one of the world’s leading multi-arts centres generating over 4,000 events per year across 2 theatres, 2 concert halls, 2 galleries and 3 cinemas as well as business suites and popular foyer space at the heart of the City of London’s Culture Mile.
The Barbican sells over 1.3 million tickets per year, attracts a further 1 million+ visitors and hosts an award-winning Creative Learning Programme reaching 100,000+ individuals.
Canvas created a Centre Partner rights package and extensive new prospect list. In addition, Canvas adapted marketing collateral for client engagement to target new client sectors in telecommunications, automotive, retail finance and insurance sectors, creating new relationships for the team to develop.