Each autumn intu hosts a series of Student Nights across its largest shopping centres attracting over 120,000 students for specially themed evenings including entertainment, music and a range of retailer discounted offers.
Three has been a sponsor of this since 2017, when Canvas engaged the brand to target this sector via the UK’s largest shopping centre network.
As headline sponsor in September/October 2017, Three generated a 65%+ increase in footfall across stores, as well as 149% increase in SIM only sales and 35% increase in Pay As You Go Sales.