Canvas was commissioned by LW Theatres’ Commercial Partnerships Director to write a series of reports assessing a range of commercial opportunities arising as a result of refurbishment at The London Palladium – opening new space for hospitality and audience engagement.
The London Palladium is one of the world’s best-known theatrical institutions and has been at the heart of British popular entertainment for over a century. Over the last five years, The London Palladium has emerged as a leading music venue providing an intimate and premium experience in a Central London location for world class artists like Coldplay and Madonna to entertain audiences.
Drawing upon nearly a decade’s experience as part of Senior Management at The O2, Canvas produced a detailed report outlining the impact and new revenue opportunities from sectors such as sponsorship, enhanced hospitality and premium membership.
Canvas also introduced brands to the Partnership Team to initiate sponsorship discussions.